For the Act4Green initiative of Italy’s largest insurance company, I crafted the message frame and website content, also managing data entry. The program includes two projects: “Oasi Gregorina” (Gregorian Oasis), an estate focused on environmental education, and “Future Radici” (Future Roots), aimed at planting a million trees to absorb CO2.
For the Italian streaming platform, I managed scripts and storyboards for an interactive email video aimed at enhancing loyalty by previewing recommendations based on user preferences. Additionally, I oversaw a video case study highlighting the impact of personalized video content, implemented via a top-tier platform.
I scripted and storyboarded master videos for the gas and electricity supplier’s social media ad campaign on Instagram, Facebook and YouTube, coinciding with the end of regulated energy prices. I also crafted static content and wrote message frames and landing page text featuring lead acquisition forms.
For the real estate company, controlled by one of Italy’s largest credit management firms, I crafted the message frame and wrote the website content. My work involved aligning the brand’s identity with its online presence, emphasizing trust, expertise and seamless property transactions to enhance the company’s reputation and attract potential clients.
For the renowned Made in Italy design door brand, I created the message frame and wrote the main website pages’ content. Additionally, I coined the site’s main payoff, “Open Inspiration”. My work ensured that the brand’s elegance and innovation were effectively communicated, enhancing the user experience and brand identity.
For the B2B leader in machine tool sales and service, I crafted and managed posts for LinkedIn and Facebook, as well as handled social media and community management. I also wrote news articles and other materials for the website and assisted in composing newsletter content, enhancing the company’s digital presence.
For the B2B pharmaceutical CDMO, I served as project and account manager, supporting the company’s rebranding amid acquisitions. I created the company profile, branding video, message framing and new website texts. I also assisted with data entry and supervised in-company photo shoots.
For generating B2B leads on LinkedIn for the company specializing in stolen vehicle recovery and other logistics services, I executed the ad creatives for the “Supply Chain Visibility” solution, which allows firms to monitor shipments. These video and static content were tailored as variants for the specific sectors of potential clients.
For the web app dedicated to gastrointestinal wellness, created for the company specializing in high-quality supplements, I developed content and performed data entry. I also crafted social content for Instagram and Facebook to attract new users, wrote newsletters and managed social media and community engagement.
For the B2B leader in fastener sales, I designed and wrote LinkedIn content for both organic posts and advertising campaigns. These were tailored as variants according to the sector of potential clients. Additionally, I managed the social media strategy, ensuring consistency with the brand’s voice and analyzed metrics to optimize future content.
For Italy’s leading vertical farming startup, specializing in salads and pesto, I developed and wrote social media posts for Instagram, Facebook and TikTok. For LinkedIn, I tailored the content in English to suit an international audience. Additionally, I handled social media and community management tasks.
For the company bridging banks and Italian SMEs to secure growth funding, I wrote newsletters, blog articles, the message frame and web copy for their new site. Additionally, I created and managed LinkedIn, Facebook and Instagram posts, handled community and social media management, and generated social media reports.
I led the ideation and creation of Instagram, Facebook, LinkedIn and TikTok posts for the premium honey-drop candy brand. Additionally, I managed social media strategy, community engagement, and provided hands-on support in updating the brand’s e-commerce website as needed.
For the school offering online Italian courses to students worldwide, I created and wrote international-focused posts for Instagram, Facebook, LinkedIn and TikTok, both organic and for ad campaigns. I also handled social media and community management, produced social media reports and analyzed campaign performance.
For the professional order of engineers in my city, I worked as a project and account manager. I ideated and wrote posts for LinkedIn, Facebook and Instagram, handled social media and community management, assisted with image selection and newsletter distribution, uploaded news to the website and created reports for social and newsletters.
